“Why, Sir, you will find no man, at all intellectual, who is willing to leave London. No, sir, when a man is tired of London, he is tired of life.”
These words were said, and later written by Samuel Johnson exactly 240 years ago in 1777, but they resonate ever louder in today’s London Centric media world.
There is a belief, born of stubborn ignorance in Media Land that the only media that exists outside the M25 is the dull, bland, heavily patterned carpet readership of the local rag.
This is simply not the case and I am here to prove it.
Read the rest of the article here https://www.campaignlive.co.uk/article/why-brands-look-outside-london-bubble/1439726#Ku2IpD7LCY5SPFdl.99